Jenny Jones’ bronze medal in women’s snowboard skiing sparked excitement in the UK for Sochi games after much controversy over costs and concerns over human rights and security in Russia. Jones’ success was Britain’s first snow medal. Ice is the traditional winning field with our last two gold medals coming from skeleton in 2006 and curling in 2002.
Curling continues to be an important component of Britain’s medal hopes. Both men’s and women’s curling teams are heavyweight candidates for a spot on the podium of glory. After investing £ 14 million, more than twice as much spent preparing for the 2010 Vancouver Olympics, Liz Nicholl, chief executive of British Sports, said: “ If we get to those three is of great significance. The official goal is three to seven medals. But curling represents more than British medal hopes, it has an important function in society – something worth remembering in the politics surrounding games.
All major sporting events deliver the same political message they have from Vancouver to Sochi, South Africa to Brazil where the FIFA World Cup will take place this summer. On Friday, David Cameron and Alex Salmond debated the politics of London 2012 and the upcoming 2014 Commonwealth Games in Glasgow. Speaking from Olympic Park, Cameron made Team GB’s plea to keep the red, white and blue colors together.